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The Controversial Insurance Commercial

In the world of advertising, creating a buzz is often the key to success. However, there are times when the buzz can backfire, as in the case of the 保険テラス CM. This controversial commercial has been the talk of the town since it first aired in 2022. But why are people so turned off by it?

The Offensive Nature of the Commercial

One of the main reasons why people find the 保険テラス CM offensive is because it uses a sensitive topic to sell insurance. The commercial shows a family saying goodbye to their daughter who is going abroad to study. As they wave goodbye, the father suddenly collapses and dies. The mother is then shown struggling to pay for her husband's funeral expenses. The commercial then promotes 保険テラス as the solution to such unexpected events.

The Use of Fear Tactics

Another reason why people dislike this commercial is the use of fear tactics. The commercial preys on people's fears of unexpected events, such as death or illness, and suggests that without insurance, they would be helpless in such situations. This approach can be seen as manipulative and insensitive to those who have experienced such events without the aid of insurance.

Why Insurance Companies Use Controversial Ads

Despite the negative feedback, there are still companies that use controversial ads to promote their products. But why?

Creating a Buzz

One of the main reasons why companies use controversial ads is to create a buzz. A controversial ad is more likely to be shared on social media and talked about, which can lead to increased brand awareness and sales.

Standing Out from the Crowd

In a competitive market, it can be difficult to stand out from the crowd. A controversial ad can help a company get noticed and differentiate itself from its competitors.

What Can We Learn from the 保険テラス CM?

Despite the backlash, the 保険テラス CM can provide some valuable lessons for companies and advertisers.

The Importance of Being Sensitive

The commercial's insensitivity to the topic of death and illness shows the importance of being sensitive when creating ads. Advertisers should always consider the potential impact of their ads on their audience.

The Power of Social Media

The negative feedback to the 保険テラス CM shows the power of social media in shaping public opinion. Advertisers should always be aware of the potential backlash that their ads can receive on social media and take steps to mitigate any negative impact.

Conclusion

In conclusion, the 保険テラス CM has been a controversial ad that has sparked a lot of discussion. While the use of controversial ads can be effective in creating a buzz and standing out from the crowd, companies should always be aware of the potential negative impact that these ads can have on their brand. Advertisers should always strive to create ads that are sensitive and respectful to their audience.